Local SEO for law firms

Local SEO for a law firm makes the firm an accurate, complete answer when someone searches for a lawyer by problem and place. Svayra does it for law firms worldwide through the Google profile, a page per practice area and lawyer profiles. It is one part of the Enquiry System: one fixed price to build, then a monthly retainer.

Book a 15-min call See the Enquiry System

The call is 15 minutes on Google Meet, with no pitch. Prices come in writing after it.

Why are capable firms hard to find?

People look for a lawyer by problem and place: an employment lawyer near them, a family lawyer in their city. Local SEO for a law firm website makes your firm an accurate, complete answer to that search, on Google and on your own site.

Many firm websites describe the firm and not the problems it solves. One “Practice areas” page lists ten areas in ten lines. The Google listing has the right name and little else.

A person with a legal problem searches in their own words. If no page on your site speaks to that problem, and your listing doesn't name the practice area, another firm's will.

What does the work cover?

Google Business ProfileCategories for your actual practice areas, hours, services, photos and a link to the right contact page.
A page for each practice areaWhat the matter involves, who it's for and what a first consultation looks like, in plain English.
Lawyer profiles that can be foundA page per lawyer with their areas, admissions and languages.
Consistent firm detailsThe same name, address and phone number on the site, the profile and the legal directories you're listed in.
The basics on every pageTitles, headings, structured data and speed.

What gets checked on the profile?

The same seven fields, on every profile.

Hours, including holidays
Categories that match your work
Services, each one described
A booking link to the right page
Current photos, inside and out
The same name, address and phone everywhere
Reviews replied to

What won't you get?

Ranking guarantees.
Wording your regulator wouldn't allow. You approve every page before it goes live.
Bought links or invented reviews.
Near-identical pages for every town.

How does it fit the Enquiry System?

Five parts, one fixed price to build, then a monthly retainer.

This is the part of the Enquiry System that gets you found. The profile brings the visit, the website earns the trust, the Concierge takes the request and the monthly report shows what came in. See the whole system for law firms.

The system is from £2,900 / $3,700, then from £550 / $700 a month. Taken on its own, this service is quoted in writing after the call.

How it works

We talk. We plan. We build. You go live.

It starts with a 15-minute call and a free Enquiry Leak Check. You get a written plan with a fixed price. Nothing goes live until your team has tried it. Then the retainer keeps it running.

Book a 15-min call

Questions

Can you work within our regulator's advertising rules?

Yes. You tell me the rules that apply to your firm, and you approve every page and every profile change before it's published. Responsibility for compliance stays with the firm.

We have several offices. Does each need its own profile?

Each staffed office that clients can visit can have its own profile, with its own address, phone number and hours. Virtual offices generally can't.

Do you write the practice-area pages?

Yes, from a conversation with the lawyer who does the work, and that lawyer approves the page. I don't write legal advice.

How long before it makes a difference?

It varies, and a firm date would be a guess. Listing fixes show once Google accepts them. New pages take longer, because they have to be crawled and assessed.

Related services

Find out where your enquiries go.

Book a 15-min call or email hello@svayra.com