Local SEO for immigration lawyers
Local SEO for immigration lawyers means pages and a Google profile that answer searches made by visa or matter type, often from another country. Svayra does it for immigration firms worldwide. It is one part of the Enquiry System: one fixed price to build, then a monthly retainer.
Book a 15-min callSee the Enquiry System
The call is 15 minutes on Google Meet, with no pitch. Prices come in writing after it.
What's different about immigration search?
Immigration clients search differently. They search by visa or matter type, often in a second language, and sometimes from another country and time zone. Your site and your listing have to answer that search, then make it easy to reach you.
A person looking for a family lawyer searches for a lawyer. A person with an immigration problem often searches for the problem itself: the visa, the form, the refusal. A site with one page called “Immigration” answers none of those searches.
Many of your prospective clients aren't nearby either. They're abroad, or they work shifts, and they write to you outside office hours. A listing with wrong hours or a form that gives no reply time loses them.
What does the work cover?
- A page for each matter typeFamily, work and study routes, citizenship, refusals and appeals. The ones your firm handles, each on its own page.
- Plain language firstPages a second-language reader can follow, with each legal term explained once.
- Languages, stated clearlyThe languages your team works in, on the site and on the Google profile.
- Google Business ProfileCategories, hours, services and a contact link, checked field by field.
- Contact across time zonesA contact page that says how and when you reply, and a booking link that shows the client's own time.
What gets checked on the profile?
The same seven fields, on every profile.
- Hours, including holidays
- Categories that match your work
- Services, each one described
- A booking link to the right page
- Current photos, inside and out
- The same name, address and phone everywhere
- Reviews replied to
What won't you get?
- Promises about outcomes or processing times. Those belong to the authorities, not to a website.
- Ranking guarantees.
- Pages that copy government guidance. Your pages explain how your firm helps.
- Translated pages that nobody at the firm can check.
How does it fit the Enquiry System?
Five parts, one fixed price to build, then a monthly retainer.
This is the part of the Enquiry System that gets you found. The profile brings the visit, the website earns the trust, the Concierge takes the request and the monthly report shows what came in. See the whole system for law firms.
The system is from £2,900 / $3,700, then from £550 / $700 a month. Taken on its own, this service is quoted in writing after the call.
How it works
We talk. We plan. We build. You go live.
It starts with a 15-minute call and a free Enquiry Leak Check. You get a written plan with a fixed price. Nothing goes live until your team has tried it. Then the retainer keeps it running.
Questions
Should our site be in more than one language?
Only in languages someone at your firm can read and check. A short, accurate page in a second language is useful. A machine-translated page that nobody can verify is a risk.
Our clients are often overseas. Does local SEO still matter?
Yes, in two ways. Clients abroad often search for a lawyer in the city they're moving to, and family members who already live there search locally on their behalf.
Can the AI receptionist help with after-hours enquiries?
It can answer practical questions and take a consultation request at any hour, which suits clients in other time zones. It doesn't give immigration advice. See the AI receptionist for law firms.
Do you write about changes in immigration rules?
No. Rule changes need a lawyer's judgment and regular updates. I build the pages that describe what your firm does, and your lawyers decide what to publish about the law.
Related services
- Local SEO for law firmsA complete listing, a page for each practice area and lawyer profiles that can be found.
- AI receptionist for law firmsWebsite chat that answers practical questions after hours and takes the consultation request for intake.
- Law firm website designA page for each practice area, lawyer profiles and one obvious way to ask for a consultation.