Privacy

Svayra is run by Viraaj Ajmera (sole proprietor), Mumbai, India. Viraaj Ajmera is the data controller for personal information collected through this website (the "data fiduciary" under India's Digital Personal Data Protection Act, 2023). Contact hello@svayra.com.

• No accounts and no advertising.
• Visits are counted with cookieless analytics. Google Analytics runs as well, and in the UK and EU only if you allow it.
• The Concierge chat sends what you type to our chat service, so it can reply.
• If you fill in a form or leave a request, we keep what you sent and use it only to reply.
• We don't sell your information.

The chat window on the home page starts as a sample conversation. Nothing is sent until you type a message yourself. From then on you are talking to Svayra's own Concierge, an AI receptionist.

What it collects. The messages you type. If you ask for a call or leave a request: your name, your email address or phone number and what you asked for. With each message it also receives the address of the page you were on and a random conversation ID.

The conversation ID. It is kept in your browser's session storage so the Concierge can follow one conversation. It is not a cookie, it is not shared with other sites, and it is cleared when you close the tab.

Where it goes. Messages go to a chat service that Svayra runs. To write a reply, they pass through an AI service provider, which processes them on our behalf. A request you leave is saved to a Google Sheet and emailed to Svayra. The chat service keeps technical logs of conversations for a limited time, to find and fix faults.

What we use it for. To answer you and to follow up on your request. We confirm call times by email.

Please don't type health details, details of a legal matter, payment details or anything else sensitive into the chat. It doesn't need them.

The Enquiry Leak Check form asks for your name, a work email, your website address and your country. The contact form also asks for your business, a budget range, a timeline and what the main problem is. What you send goes to an automation service Svayra runs, which saves one row in a Google Sheet and emails Svayra. We use it only to write the check or to reply, and we delete it when the conversation is over or when you ask.

The Night Test form (for The 15-Minute Night Test) asks for your first name, your email, your type of business and, if you like, your website, and it records the page and link you arrived from. We use them to send you the Night Test. If you also ticked the optional box, we send an occasional useful email; every one has an unsubscribe link, and once you unsubscribe, we send nothing more and delete your details unless you are talking to us about other work.

Cloudflare Web Analytics counts visits. It sets no cookies, stores nothing on your device and does not follow you across websites. It records things such as the page viewed, the site you came from, and your browser type and country, which come from the request your browser makes.

Google Analytics 4 helps us see which pages lead to a call or a form. In the UK and the EU it sets no cookies until you choose "Allow analytics" in the banner; if you choose "No thanks", it sends only cookieless, aggregated signals and the banner does not return. Elsewhere it runs with cookies. Your choice is kept in your browser's local storage. It records events such as a booking click, a form sent or a message to the Concierge, with the page name, never the content of what you typed. IP addresses are not stored by Google Analytics 4.

The site is hosted on GitHub Pages and served through Cloudflare. Like any web host, they may log technical data such as your IP address when you load a page. Fonts and scripts are served from this website itself. The exceptions are the analytics scripts, which Cloudflare and Google serve.

If you book a call, email us or message on WhatsApp, we receive what you choose to send: usually your name, your email address or phone number, your business name and your message. We use it only to reply to you and to discuss work together.

• Bookings are handled by Cal.com. A booking link from this site also tells us which page you clicked it on.
• Calls are on Google Meet.
• Email is handled by Google.
• WhatsApp messages are handled by WhatsApp (Meta).

Each of these services has its own privacy notice.

Under the UK GDPR and the EU GDPR, we rely on three legal bases. We use what you send to take the steps you ask for before working together, such as sending the Night Test, writing the check, replying to a request or arranging a call. Occasional emails after the Night Test rely on your consent, which you can withdraw at any time with the unsubscribe link. We use cookieless analytics and technical logs because of our legitimate interest in running the site, keeping it secure and understanding which pages are useful. Google Analytics cookies in the UK and EU are set only with your consent, which you can withdraw by clearing your browser's site data.

Alongside the UK GDPR, we also follow India's Digital Personal Data Protection Act, 2023, and the UAE's Personal Data Protection Law.

We don't use your information for advertising, we don't build profiles, and we don't make automated decisions about you.

We share information only with the providers that run the services above: the web host and proxy, the analytics providers, the AI service provider, Google, Cal.com and WhatsApp. They handle it to provide their service to us. We don't sell information or share it with anyone else, except where the law requires it.

Svayra is based in India, and these providers operate in several countries, including the United States. Your information may be processed outside the country you live in. The providers apply their own safeguards to such transfers.

When someone messages the Concierge on a client's website, the request goes to that business: by email, to its own Google Sheet and, if it chooses, to a Slack channel or WhatsApp. To reply, messages pass through the AI service provider and the chat service Svayra runs. There Svayra acts as a processor for that business, handling messages only to write the reply and pass the request on.

The business decides what happens to those requests. To see, correct or delete one, contact the business, or email us and we will pass it on.

The sample conversations, names, contact details and requests shown on this site are fictional. "Aurel Clinic" is an example, not a client.

Requests, form entries and messages are kept for as long as needed to reply and follow up, then deleted, or sooner if you ask. Analytics data is kept only as totals that don't identify you.

You can ask to see, correct or delete the information we hold about you, ask us to stop or limit how we use it, ask for a copy you can take elsewhere, or withdraw consent you have given. Email hello@svayra.com. We reply within one month.

If you are not satisfied with the reply, you can complain to the regulator where you live: the Information Commissioner's Office in the UK, your national data protection authority in the EU, the UAE Data Office, or the Data Protection Board of India.

If this page changes, the date at the top changes with it.