Marketing for aesthetic and skin clinics
Svayra is a marketing agency for aesthetic and skin clinics worldwide. We build and run one system that gets a clinic found on Google, trusted on a phone and answered at any hour: the website, the Google Business Profile, the Concierge and the content plan. One fixed price to build, then a monthly retainer.
Book a 15-min callGet a free Enquiry Leak Check
The build is from £2,900 / $3,700, fixed in writing. The retainer is from £550 / $700 a month, with no lock-in.
Where do aesthetic clinics lose consultations?
Aesthetic clients research late in the evening, often from Instagram, and they compare clinics before they book a consultation. A message left in an inbox until the morning, or a website that hides how consultations work, sends them to the next clinic.
Their first questions are practical: do you treat this concern, who carries out the treatment, can I come on a Saturday, what happens at the consultation? A clinic that answers those clearly, at any hour, gets the consultation.
What does the Enquiry System do for a aesthetic clinic?
Five parts, built together. See the whole system.
- WebsiteDesigned and built for phones first: the concerns you treat, who treats them, how the consultation works and how to book it. Website design for an aesthetic clinic that you own outright.
- Google Business Profile and local SEOCategories, services, hours, photos and review replies, checked field by field and kept current.
- Concierge and lead automationAn AI receptionist on your website. It answers practical questions from your own details and takes the consultation request. Each one lands by email, in a Google Sheet, and in Slack or WhatsApp if your team uses them. Your team confirms.
- Social strategy and content calendarA monthly plan for Instagram and beyond, written around the consultation and your clinicians, within the advertising rules.
- Monthly reportOne page: what came in, what changed, what's next.
How does a request reach your team?
A visitor asks at 11:05 pm. The Concierge takes the details. Your team confirms.
The Concierge takes requests. It never confirms a booking, quotes a price or gives advice. Your team confirms.
A sample request. The name is fictional.
Svayra ConciergeSample chat
Do you do skin consultations on Saturdays? I would like to talk about pigmentation.
I can pass that to the team to arrange a consultation. May I have your name?
Leah Morgan, leah@example.com
Thank you. Your request is with the team.
Which rules do we build within?
The decisions stay with you. We build so they are easy to check.
- Prescription-only medicines (UK)Botulinum toxin is a prescription-only medicine and can't be advertised to the public. Pages and posts are written around the consultation and the concern, not the product.
- Under-18s (UK)Ads for cosmetic interventions must not be aimed at under-18s (the CAP Code), and in England botulinum toxin and fillers for cosmetic use are not allowed for them at all. Targeting and wording follow that.
- Claims and photos (UK)Results must not be exaggerated, and before-and-after photos must be genuine and unretouched. You approve every page and post.
- UAE health advertisingAesthetic and dermatology advertising is regulated by the health authority of each emirate: the DHA in Dubai, the DoH in Abu Dhabi and MOHAP in the others. Some adverts need approval before they run; your clinic confirms what applies.
- Anywhere elseYour own country's rules for your profession apply. We find out which on the call, and you approve every page and post.
What won't you get?
- Posts that promote a prescription-only medicine by name.
- A Concierge that quotes prices, books treatments or gives medical advice. Your team does that at the consultation.
- Retouched before-and-after photos, invented reviews or “flawless results” claims.
- A promised number of consultations or followers.
How it works
We talk. We plan. We build. You go live.
It starts with a 15-minute call and a free Enquiry Leak Check. You get a written plan with a fixed price. Nothing goes live until your team has tried it. Then the retainer keeps it running.
Questions
Can you advertise anti-wrinkle injections?
Not as a product in the UK: botulinum toxin is prescription-only and can't be advertised to the public. We write about the concern and the consultation instead, and your clinicians approve every word.
Can the Concierge quote treatment prices?
No. It takes the consultation request and sends it to your team, who talk about price at the consultation or send your price list themselves.
Do you do website design for aesthetic clinics?
Yes. The website is one of the five parts of the system, designed and built for phones first, and you own it. It can be quoted on its own after the call.
Do you work with skin and laser clinics too?
Yes. Skin, laser and aesthetic clinics have the same gap: considered decisions, researched in the evening, by people who want a clear answer before they book.
What about Instagram?
The monthly content plan covers it. Designed posts and posting to your accounts are an optional add-on, quoted separately.
What does it cost?
The build is one fixed price, from £2,900 / $3,700, agreed in writing before work starts. The retainer is from £550 / $700 a month, with no lock-in. Both are in the written plan you get after the call.